July 1st, 2011
West Herr Honda, our Honda dealership serving Buffalo, is participating in Honda’s Digital Scavenger Hunt that takes place on Facebook.
The competition is called “The Super Civic Quest” and it takes place on Facebook. You can unlock clues and get a sneak peek at the 5 new Civics while earning Facebook credits and Amazon MP3 downloads and even a chance to win one of two new Hondas.
“We challenged RPA to reach and engage with our ultra-connected target through a fresh approach in social media as part of our Civic launch,” said Alicia Jones, social media strategist at American Honda Motor Co., Inc. “The Civic quest is a colossal endeavor taking digital engagement to another level.”
Along with competing using Facebook.com participants can watch along on Hondas Youtube channel. Here is some information about the competition from Honda.com.:
Clues will also lead players to websites such as Amazon, FailBlog, Flickr, Foodily, Foursquare, I Can Has Cheezburger, MyFonts, NOTCOT, Pandora, Threadless, Twitter, Yelp and YouTube. A few clue examples:
Using the Shazam smartphone app, players will “shazam” each of Cesar’s videos on his Honda YouTube channel playlist to find the next clue. (Alternate non-smartphone dependent clues are also available.)
On someecards, players will look through custom, Civic character-themed cards to locate the next clue.
On a custom-built parody of a Russian Civic website, players will translate the copy to reveal the next clue.
“We knew that to break through this crowded space we needed to create a unique and engaging experience that resonated with our extremely digital-savvy target. There have been a lot of branded games, but none quite like this. We created seven Web films, content for 30 unique sites and apps, 30 badges and even our own augmented-reality app. We hope this blows people’s minds—while giving them a deeper understanding of the cars and campaign,” said Jason Sperling, SVP, GCD at RPA, Honda’s long-standing agency of record.
Make sure you take a look at the new 2012 Honda Civic series you don’t want to miss it. The new Civic features great fuel-efficiency with models that get up to 39 mpgs on the highway. The Civic starts under $16,000.:
Join in on the fun and participate in the scavenger hunt. Head to West Herr Honda or call (716) 239-4835 to find out more information on the Honda Civic.
May 11th, 2011
West Herr Honda announces the new features and updates for the 2012 Honda Civic.
The 2012 Honda Civic is here with plenty of new updates. The Civic is one of Honda’s premiere vehicles that allows for fun and affordability. The Civic is a classic Honda car that debuted in 1973 and has been transformed over the years into a “futuristic and distinctive compact.”
Civic Highlights According to the Honda Newsroom:
Advanced safety systems in the 2012 Honda Civic near Buffalo include the Honda-exclusive Advanced Compatibility Engineering™ (ACE)™ body structure for frontal collision energy management and vehicle-to-vehicle crash compatibility, and a long list of standard safety equipment including side curtain airbags, driver’s and front passenger’s side airbags, Vehicle Stability Assist™ (VSA®) and anti-lock braking
Streamlined, expressive “mono-form” exterior styling with clean, flowing lines
Roomier interior delivers more style and convenience than any other vehicle in segment
New available technology features including intelligent Multi-Information Display (i-MID), USB Audio Interface, Bluetooth® HandsFreeLink®, and a Satellite-Linked Navigation System with voice recognition and FM Traffic
New powertrain technologies include a re-engineered 1.8-liter I-4 engine with enhanced fuel economy, a larger and more powerful 2.4-liter I-4 Si powerplant and a new Civic Hybrid powertrain that delivers higher overall performance and improved fuel economy
All Civic Models
MacPherson strut front suspension
Multi-link rear suspension
Front and rear stabilizer bars
Power-assisted, ventilated front disc brakes
Vehicle Stability Assist (VSA®) with traction control
4-channel Anti-lock Braking System (ABS)
Electronic Brake Distribution (EBD) with Brake Assist
Motion-Adaptive Electric Power Steering (EPS)
Civic Sedan and Civic Coupe, Civic Natural Gas and Civic HF
15-inch steel wheels with wheel covers on DX, LX
15-inch aluminum wheels on Hybrid, Natural Gas and HF
16-inch aluminum wheels on EX and EX-L
P195/65R15 all-season tires on DX, LX, Hybrid, Civic Natural and HF
P205/55R16 all-season tires on EX and EX-L
Power-assisted 4-wheel disc brakes on EX and EX-L
Front and rear high-performance springs, dampers and stabilizer bars
17-inch aluminum wheels
P215/45R17 all-season tires
Available summer-only tires on Coupe
Larger front ventilated and rear solid disc brake rotors
15-inch aluminum wheels that are exceptionally aerodynamic and lightweight
Low rolling-resistance P195/65R15 tires
Regenerative braking system with unique parameters for the power-assist braking feature